Cybion, a company specialized in web intelligence and part of the INNOVA Group, has recently carried out a survey on the relationship between Italian banks and social media:
according to the survey, most institutions leave unconsidered virtual spaces. A few exceptions have been however revealed through an analysis carried out on behalf of MF-Milano Finanza Cybion in October 2012 monitoring the activities of the banks on each channel and their ability to create involvement.

Read the full article (in Italian) “Banche italiane e web: un rapport difficile”, by Francis Bisozzi, Saturday, October 27 issue of the newspaper Milano Finanza.