INNOVA’s tailor-made methodology developed in the publication “Benchmarking: The search for Innovation Relay Centers’ effective marketing practices” has been referenced in the article “The five I's to innovate” by Gabriela Couto, Director of Marketplaza

Published in the Spanish INCAE Business Review “Innovación”, Volumen 1/Número 9/Septiembre-Dicembre 2009

 Read the article (in Spanish)

Published in Press Coverage
More in this category: « Examination of dedicated relationships between automotive suppliers and carmakers: Evidence on the flagship/5 Partners Model INNOVA, Seven spin-offs managed through successful partnerships with Italian Universities »
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