Innova - "Marketing technologies and services for innovation" training course, Rome, 5 & 6 May 2010

Within the framework of the RIDITT Program, the Italian Institute for Industrial Development (IPI) , Aleardo Furlani, CEO of INNOVA’s , has been appointed lecturer to give a 2 day training course in Rome on “Marketing technologies and services for Innovation”.

The aim of the training programme is to provide capacity building tools and techniques for innovation stakeholders to establish and consolidate relations with companies in favor of future technology transfer actions.

The course will highlight:

the tools to identify technology and innovation needs
how to define the innovation service portfolio
how to create value trough technology transfer
the advantages of innovation through the Web
the tools of operational marketing of technologies and services related to technology transfer

The workshop will be further be complemented by a case study with the presence of a company in the classroom.

For further information on the Riditt training programme 2010 please visit the Riditt Website.