Aleardo FURLANI, General Manager of INNOVA, together with senior experts Andrea Guarise and Tommaso Foglia, will be giving lectures in Reggio Calabria, Viterbo, Treviso and Genoa on “Supporting tools for SMEs: Strategic use of intellectual Property” aiming at increasing SMEs’ capacity to valuate intellectual property and promote innovation.

The course, organized in collaboration with the Italian Institute for Industrial Promotion (IPI), will be devoted to advanced methods of communication, presentation and promotion of business services in the field of exploitation of Intellectual Property. The basic idea is the recognition that content and innovative services, especially for SMEs, could not be understood and therefore not be fully exploited, in the absence of a strategy to promote adequate support