INNOVA Coaching the Business plan competition within the Barcelona Mobile Applications Forum, Barcelona (Spain), 17-18 June 2010

Aleardo FURLANI, CEO of INNOVA, coached along side Mr. Conor Neill  from the IESE Business School, a business plan competition within the Barcelona Mobile Applications Forum held in Barcelona on 17 & 18 June 2010.

The Mobile Applications Forum is the first of a series of digital media events custom-tailored to the needs of enterprises in the Creative Industries. The Mobile Apps Forum was highly successful notwithstanding the concomitance of two major events in Barcelona: the HIT, World Innovation Summit and the Mobile 2.0 Congress.



The two-day event organised by the ImMediaTe Consortium attracted over 120 participants, nearly 80% of which were companies, and included a conference, company showcases and a business plan competition amongst eight select companies.
Tomasz Ostrowsky, from the Innovation Policy Directorate of the EU DG Enterprise and Industry, opened the conference emphasising the importance of regional development agencies.

The Business Plan Competition
A highly effective coaching session, held by Aleardo Furlani (INNOVA) and Conor Neill (IESE Business School), allowed the companies participating in the business plan competition to markedly improve their investor pitches. Investors participating in the Mobile Applications Forum commented very positively on this aspect as well as on the overall quality of the event.
Conor Neill, a professor at IESE Business School in Barcelona, entrepreneur who has founded 4 companies and author of a forthcoming book has enthusiastically reviewed the event on his blog. The title - “A Business Plan is a Promise” - is a quote from Aleardo Furlani’s coaching session.
The eight companies that were selected to participate in the competition are:

  • Mobile social gaming Digital Fun
  • Making comics digital Robot Media
  • Tool for project collaboration Teambox
  • Mobile application recommendation engine Bubiloop
  • Community for sailors Bloosee
  • Anti-counterfeiting for big clothing brands BCN Touch
  • Mobile tour guide for cultural landmarks Musetrek
  • Visual search engine Buzzar
  •  

    The two winning companies (posing in the photo with their awards) were selected by a specific jury: Teambox (Spain, first prize) and buzzAR (the Netherlands, second prize). These companies received MediaKIS Innovation Vouchers.

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