The course will highlight different approaches of promoting and communicating (strategies, techniques, tools) with the aim of facilitating the dialogue between research and market. The workshop will be complemented by case studies in the presence of a local company with the aim of acquiring the necessary competencies and the methodology to understand the requirements of target companies and to present a coherent package of technologies and services.
Training course on “Marketing Technologies and Innovation services”, Rome, Italy, 7-8 May 2009
Within the framework of the RIDITT Program, the Italian Institute for Industrial Development (IPI), Aleardo Furlani, INNOVA’s CEO, has been appointed lecturer to give a 2 day training course on tools and methodologies to improve the capacity of innovation actors in establish relations with companies by optimizing contacts and favouring the launch of technology tranfer initiatives.
