Business models are important tools for business organization and planning, and are necessary not only to optimize the marketing strategies of individual firms but also to achieve co-operation between groups in entreprises.

Aleardo Furlani, CEO of INNOVA and Giulio Ravizza, CEO of Campus Consulting, share their views on the subject in the article entitled "SME Best Practice Business Model in OMI", published in the "Technologies for the Information Society: Developments and opportunities" Journal, edited by J-Y Roger et a. (Eds.) IOS Press, 1998.

Read the entire article (in English).