Publications
"Benchmarking: the Search for Innovation Relay Centres' Effective Marketing Practices" (2nd Edition)
Summary
After the success of the first edition, the second edition of “Benchmarking: the Search for Innovation Relay Centres’ Effective Marketing Practices” has been released. The second edition of the book contains new cases (totalling 13 benchmarks), updated information and the illustration of the implementation, aimed at transferring benchmarked practices to eight IRCs.
Objectives
This book is the result of a Benchmarking Exercise carried out within the Innovation Relay Centre Network during the period 2001-2003. It has been published under the auspices of the European Commission, DG Enterprise C3.
Author & Editor
- Author:
- Innova Europe.
- Editor:
- Intrasoft International SA.
- Contact person:
- Aleardo Furlani , IRC-IRE Central Unit
(a.furlani@innova-eu.net
