Summary
Benchmarking, the act of systematically defining a business' best procedures, systems and practices, has become a useful tool for organisations whishing to continuously improve their products or services. By developing a tailor-made methodology and through the use of real case studies, "Benchmarking the Search for Innovation Relay Centres’ Effective Marketing Practices" shows how the Innovation Relay Centres (IRCs) are using benchmarking to drive performance improvements in the Network.
Objectives
The book illustrates innovative and successful marketing practices internally developed by the Innovation Relay Centres. Understanding best practices and sharing experiences with other IRCs in Europe can be a cornerstone of how the IRC Network competes in the International Innovation and Technology Transfer scene.
The book is targeted not only to IRCs but to a broader audience, namely, any organisation involved in the field of innovation and technology transfer since many useful lessons and operating insights on Technology & Innovation daily management work can be drawn.
Author & Editor
This book is the result of a Benchmarking Exercise carried out within the Innovation Relay Centre Network during the period 2001-2003. It has been published under the auspices of the European Commission, DG Enterprise C3.
- Author:
- Innova Europe.
- Editor:
- Intrasoft International SA.
- Contact person:
- Aleardo Furlani , IRC-IRE Central Unit
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