Benchmarking, the act of systematically defining a business' best procedures, systems and practices, has become a useful tool for organisations whishing to continuously improve their products or services. By developing a tailor-made methodology and through the use of real case studies, "Benchmarking the Search for Innovation Relay Centres’ Effective Marketing Practices" shows how the Innovation Relay Centres (IRCs) are using benchmarking to drive performance improvements in the Network.
This book is the Russian translation of the English edition of “Benchmarking: the Search for Innovation Relay Centres’ Effective Marketing Practices”.
- Author:
- Innova Europe.
- Editor:
- Intrasoft International SA.
- Contact person:
- Aleardo Furlani , IRC-IRE Central Unit
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